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Sponsored by the Institute for Humane Studies Why pitting prejudices against each other keeps society free.

Alternative Beef Marketing C. Chad Carr University of Florida. - ppt download

Sponsored by Charles Koch Foundation Without academic freedom, we might never see the truth. Shares skyrocket. Beyond Beef sizzles and marbleizes just like real beef, Beyond Meat says.


Wall Street analysts remain wary of the stock, which has been on a massive hot streak since its IPO in May. Beyond Meat faces competition from Impossible Foods and, as of this week, Tyson. Strange Maps. Are these people killing the planet? Millennials and the rise of tiny homes. How do year-old 'super-agers' have the brains of somethings?

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Solved: the mystery of Brazil's time-traveling capital city. When Monkey was sold to a Chinese company in , Pasternak turned his attention to food. In the core team assembled, with Pasternak bringing on Liam Mullen, a former pastry chef and self-trained molecular gastronomist who was working for the high-end New York restaurant Daniel at the age of Image courtesy of Nuggs. While Beyond Meat and Impossible Foods have grabbed most of the headlines as the first generation of protein substitutes to really make a dent with consumers, Just the company formerly known as Hampton Creek has also nabbed some major deals with big fast food chains for its big product — egg replacements.

Direct Marketing Beef

Launched in , the egg replacement from Just inked a major deal in late July with Tim Hortons, the Canadian coffee, donut and sandwich chain. Talk a little bit about the natural resources, the inputs, that go into cell-based proteins. Again, this is conjecture, really, from what I've read and can understand, but you're going to need, obviously, a fetal calf and cells from that calf. They'll grow in a suitable medium, and, from what I understand, it could be soybeans or corn, mushrooms, and could even be cattle-based, just depending on the company.

That growth medium will grow the muscle fibers and also the fat fibers; they're grown separately and have to come together. By my understanding, they're kept at 98 degrees Fahrenheit, and these cells, as they duplicate and grow, they produce waste, and so, then, waste has to be taken out of that Petri dish as well.

Beyond Meat has a surprising number of competitors and plans to expand around the globe

It's a huge process. There might be some opportunities for crop producers, corn and soybean growers, to provide this medium for these cells to grow. I don't want to be shortsighted and think that these products don't have a place in agriculture; however, it's difficult for me, as a beef producer, to see them disparage our industry while also trying to hijack our nomenclature, like beef, and the great reputation that beef has with our beef-loving consumers, and use it to market their product.

If you're going to have to grow the cells in a medium that's made out of something — because it's not magic, they have to provide nutrients to the cells — if those are supplied with soybeans or corn or any kind of plant, then it's not necessarily going to have a smaller footprint than a cow. And so, I want to compare apples to apples — or apples to oranges, however you might look at it — and as they go to scale in the marketplace, they'll have to prove that burden in the environmental footprint, and then we'll see, but I really think the beef cow can compete and has a great story to tell and is an important part of our environmental stewardship and our sustainability story, as far as a planet and a human race.

Some of these products, when they come to market, they may want to call them burgers or meat or beef, or meatless, whatever — so where does that stand? Is it a regulatory issue? Is it controversial? I think that's a great first step in setting those precedents on a state level before it can be federally enforced. We're also seeing countries around the world, like Australia, France, the European Union — they're all addressing these meat-labeling rules and what is best and most informative for consumers.

Most importantly, beef producers have invested, through the Beef Checkoff Program, a dollar per animal sold to promote beef.

U.S. Meat Export Federation

Beef is beloved, and it's king of the grill, and now, these companies want to take that nomenclature and use it for themselves, so that's really frustrating, and I think that's why the beef industry in general is really active in this fight: because beef is beef, period, and its name shouldn't be slapped on any other product. Where does that stand right now? I just read a story by a guy, and he predicts that that rising star is going to fizz a lot pretty fast, but I think it's a clear indication that retailers and consumers are incredibly excited about, at least, the plant-based protein patties and are willing to try it.

I just read a study that one-third of consumers are also willing to try lab proteins, and so it'll be interesting to see what consumer acceptance looks like once they get to try it, if they like it and, again, if beef can hang on to the center of the dinner plate. I think the plant-based proteins, if you look at their ingredient list, it's a mile long, and it's essentially just a processed food; it's not a whole, nourishing food like beef is, a complete protein like beef would be.

So, for me, it's a little interesting to see what types of consumers are loving this product.

Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker

Are they the types that are really interested about health and nutrition? Are they buying it out of guilt or fear about the environment or about animal welfare?

And, if so, how do we address some of the concerns that they might have about traditional beef and get them back to eating beef as a protein choice in between those hamburger buns. Well, thank you, Amanda. It was a great conversation and I appreciate your time. I was thrilled to be able to share that Alltech stage with such talented speakers at ONE: The Alltech Ideas Conference , and it's just a great event to be a part of.

Learn how you can protect your herd's hooves from being affected by the bacteria that causes foot rot Implementing a proper mineral program is essential, as it can help determine the best way to maintain optimal reproduction with early conception rates while also boosting calf health and growth. We only get one calf per cow per year,We only get one calf per cow per year, so it's vital to ensure your cowherd's summer mineral program is up to par